GMR Marketing: a game-changer in sports and entertainment
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Where Kelsey combines entertainment and recruiting
As a Recruiter supporting GMR Marketing’s in-market staffing team, Kelsey has the privilege of connecting with and recruiting talented StoryMakers who bring experiential marketing activations to life across the country. She has built meaningful relationships while sourcing exceptional talent for campaigns with clients such as Nissan, PNC, U.S. Bank, Amazon, Hannaford Brothers Co., Daiya, Humana, Cigna, Comcast, Stryker, and Proximo. In addition to her recruiting work, she also leads staffing efforts for key client programs including Proximo Spirits Inc., Cigna, McCain, and Culver’s.
Refined talents
Skills put to the test
Kelsey harnesses the power of interpersonal talents to staff each activation with passionate, high-performing teams that elevate brand experiences.
🔸 High-Volume Hiring 🔸 Entertainment 🔸 Communication 🔸 Problem Solving 🔸 Data-driven Recruitment 🔸 Event Execution Support
🔸 Organization 🔸 Spreadsheet Management 🔸 Emotional Intelligence
Hiring experience in national markets
Kelsey is driven by her motto: "Grit. Grace. Humility."
Her recruiting role at GMR Marketing marked a significant step forward in her career—bringing a faster pace, national hiring market, a higher volume of hires, and greater responsibility. It represents a unique blend of her entertainment background performing with Vintage Mix, LLC, and the recruiting foundation she built at Generac Power Systems. At GMR, she refines her approach to high-pressure, high-impact talent acquisition and discovers the guiding mantra that shapes her professional identity: “Grit. Grace. Humility.” This philosophy reflects the resilience, poise, and grounded leadership she brings to every campaign and candidate interaction.
Frequently asked questions
Learn how brand activations work, what roles like Brand Ambassadors and StoryMakers do. Whether someone is new to the industry or looking to deepen their understanding.
Explore below ↓
What are brand ambassadors?
What are brand ambassadors?
Brand Ambassadors at GMR Marketing are on-the-ground representatives who staff experiential activations and promotional events, engaging directly with consumers to build brand awareness, drive product trials, and deliver key brand messaging.
What is experiential marketing?
What is experiential marketing?
Experience marketing is a strategy that creates immersive, interactive brand experiences designed to engage consumers in a memorable, hands-on way. Rather than relying solely on traditional advertising, it brings brands to life through events.
How is Kelsey's team culture?
How is Kelsey's team culture?
At GMR, teamwork, empathy, and belonging are prioritized: employees (or “StoryMakers”) are encouraged to bring their whole selves to work, with support for growth, community involvement, and cross-functional collaboration.
Market overview
Boldly hiring in 20 markets
Hiring in national markets requires a dynamic, flexible approach that matches the fast-paced nature of GMR Marketing’s experiential work. Each market has its own talent landscape, so identifying strong Brand Ambassadors means understanding local culture, audience expectations, and staffing needs unique to that region. Managing recruitment across twenty markets allows Kelsey to build diverse, high-performing teams that bring brand stories to life wherever events take place. It also means developing strong relationships with candidates and nurturing a reliable network of StoryMakers who can adapt to a wide range of client programs.
Just a few of the brands Kelsey empowers with brand ambassadors...
Just a few of the brands Kelsey empowers with brand ambassadors...
Check out Kelsey's education and certificates
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